The story of Al Sayer as told by the family. The foundation of the company from the early inspiration through its rise and development throughout the 1950’s, 60’s and 70s. This is an emotional retelling of the events and stories that led to the company’s conception and an exploration of the core values and philosophy that have been at the roots of the company. This video was created to celebrate Al Sayer Group's 70th Anniversary by creating four distinct films that encapsulate the company's core pillars: Heritage, Leadership, Growth; and a film for its Employees.